Media powerhouse Gannett knows how to work fast and furious under deadline. Its recent challenge was to go mobile — transform its 900-plus publications, including the flagship USA TODAY®, from traditional printed formats into interactive, always-on digital media.
To help cross this digital divide, Gannett relies on Apple iPhone 3G. Gannett employees embraced the iPhone and the company launched USA TODAY in the App Store, adding to Gannett’s ability to produce must-have news and information updated 24/7 for mobile users. The iPhone has helped redefine how it delivers content and advertising to consumers.
As the largest newspaper publisher in the U.S., Gannett is well aware of the changes happening in print publishing. And for the McLean, VA-based media giant, change brings opportunity. “The newspaper business is still a good business. We’re looking at how to get news and information to people in the way they want it, when they want it,” says Mark Morneau, Vice President of Information Technology.
To do that, Gannett is moving beyond print to digital content published around the clock for mobile consumers. “The news and information business has always been a 24-hour business, because we don’t control when news happens,” explains Morneau. “The technology is changing, and our business is really in a transformation. iPhone is making a lot of this transformation happen.”
